Wetail is a Swedish company with more than ten years of hands-on experience developing with WooCommerce. Over the years, we’ve worked with everything from early-stage startups to fast-scaling premium brands, including clients selling to customers all over the world.

Our expertise lies in building robust and scalable solutions — from advanced storefronts to complex integrations with business systems. This has given us deep insight into the challenges that come with growth, international sales, and the need for technology that keeps up.

Beyond client projects, we also run and develop our own systems, which keeps us sharp and ensures we’re always testing ideas in practice. One example is our subscription plugin, originally built for our own customers. We saw the need among growing companies with limited budgets, where plugin-based subscriptions could reduce deployment costs and free up resources for development that actually drives ROI.